This book will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including:
- Choosing colors
- Choosing the right typeface
- Size matters
- How to incorporate logos on products and collateral
- Common mistakes in logo design
- What makes a logo successful
Scattered throughout the second portion of the book will be profiles interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.

This completely updated edition of an industry classic shows a new generation of editors and designers how to make their publications sing! Readers will find a treasury of practical tips for helping story and design reinforce each other and create powerful pages that are irresistible to readers. Brimming with hundreds of illustrations, Editing by Design presents proven solutions to such design issues as columns and grids, margins, spacing, captions, covers and color, type, page symmetry, and much more. A must-have resource for designers, writers, and art directors looking to give their work visual flair and a competitive edge!